Synchronizing leadership
SALC members are innovators, collaborators and leaders that provide varied perspectives and viewpoints on areas where we are working to make a difference


  • Edward P. Maxwell
      Edward P. MaxwellPresident & CEO

      Edward P. Maxwell

      Major General (ret.)USAF

      Ted Maxwell joined the Southern Arizona Leadership Council (SALC) in April 2013. He assumed the role of President and Chief Executive Officer in July 2018.  The nearly 140 CEOs, business and community leaders of SALC are actively involved in creating a vibrant future for the Tucson region and state of Arizona by engaging the critical issues of education, infrastructure, healthcare, governance as well as economic growth and innovation.

      Ted’s extensive leadership and command experience have served him well in his role at SALC.  During his 34 years of military experience, Ted established himself as a leader capable of motivating and managing a large diverse workforce.  Ted retired as a Major General in 2018.  His final military position was as the Commander of the Arizona Air National Guard.  In that role he oversaw and was responsible for over 2700 Airmen and the operations of units flying the F-16, the KC-135 and the MQ-9 aircraft supporting the Air Force at home and abroad.  Ted has extensive experience working with Congress, with government officials and with foreign dignitaries. He has over 4600 flying hours predominately in the F-16.

      Ted was a 1984 graduate of the United States Air Force Academy earning a Bachelor’s of Science.  He received his Master’s in Business Administration from the University of Arizona in 2014. Additionally, he serves on the Board of Directors for the Arizona Town Hall, the Tucson Hispanic Chamber, the Nova Home Loans Arizona Bowl and Tucson Values Teachers.

    • Shelley Watson
        Shelley WatsonVice President

        Shelley Watson

        Shelley Watson was raised in Tucson, is a graduate of Canyon del Oro High School, and holds a Bachelor of Science degree in Business Administration from Arizona State University. She began her career at the American Heart Association where she was Executive Director of the Southern Arizona Region, and VP for Research & Community Programs for the state of Arizona. Prior to joining SALC, Watson was the COO of CapitalQuest, Inc., a fundraising consulting firm, where she partnered with community leaders and led capital campaigns that raised more than $750 million for nonprofits nationwide. Shelley has served in leadership positions on several nonprofit boards, including Ronald McDonald House Charities of Southern Arizona, American Red Cross – Blood Services, and Sister Jose Women’s Center.

      • Nicole P. Barraza
          Nicole P. BarrazaDirector of Governance & Outreach

          Nicole P. Barraza

          Nicole is originally from Nogales, Sonora and is a graduate of Salpointe Catholic High School.  She received her Bachelor of Arts in Political Science from Wellesley College, and her Master’s and Ph.D. from Stanford University in Sociolinguistics and Peninsular Literature.  Prior to joining SALC, Nicole was a Spanish instructor at Pima Community College.

        • John Pedicone
            John PediconeDirector of Education Policy

            John Pedicone

          • Pamela Duncan
              Pamela DuncanExecutive Assistant

              Pamela Duncan

              Pam Duncan has provided executive assistance for the officers of the Southern Arizona Leadership Council (SALC) since 2009.  Prior to joining SALC, Pam served as an office manager in architectural design firms for over 25 years in Seattle, Washington.  She relocated to Tucson after becoming enamored with the area during several visits.  Pam is proud to be part of the SALC team, working to improve the community she now calls home.

            • Andy Heinemann
                Andy HeinemannCEO of Tucson Values Teachers

                Andy Heinemann